How to avoid the 'chatbot in a silo' pitfall
This webinar was live on April 30, at 2PM (GMT). Fill the form below to access the free recording.
Chatbots must be connected. At their core, they are built to pull and push information and data between applications, users, and third-parties.
The biggest mistake you could make? Building a chatbot in a silo.
A chatbot cannot be an adhoc acquisition or branding channel, owned by a single member of the marketing or sales team. It must be fully integrated, central to the company's strategy, and in tune with the business' micro and macro environment.
This webinar will help senior leaders of sales and marketing teams pull together and make a chatbot an integral part of their go-to-market strategy.
Hosted in tandem by ubisend's CMO and head of sales, in this webinar you will learn:
- How to build a strategic implementation plan for your sales chatbot.
- How to align your chatbot to your company's value and branding.
- How to estimate return-on-investment.
- How to draft a business case for your chatbot and subsequent features.
And more.
A chatbot at the core of your company's strategy
Artificial intelligence and the capabilities it brings to businesses have accelerated the pace of change across every industry.
Work, customers, expectations -- everything moves faster.
To stay afloat and ahead of the curve, team leaders must adapt to new technologies and adopt artificial intelligence as part of their strategic plan. As of February 2020, based on a Gartner survey (n=2,882), 19% of businesses have already deployed a chatbot in their organisation this year (source).
Join this webinar to learn what other successful leaders are doing to avoid being left behind and make chatbots a core element of their business strategy.
Details
This webinar was hosted on: Thursday, 30 April 2020
Duration: 45min
Recording available on demand. Access now.
