After an amount of time, for many reasons, leads go cold. A well-timed re-engagement chatbot can be a great way to renew traction with leads that may have shown interest in the past.
Say you have a list of prospects that began a free trial but did not convert to a customer. Or, perhaps you have a list of prospects that downloaded some content but didn't go on a demo or take another bottom-of-the-funnel action. You may even have people who have gone all the way through product selection, but, for some reason, gave up at the last moment.
Using ubisend, you can build carefully curated segments of leads combining data about:
- Who they are (with data from their job title or interactions they've had with your chatbot)
- What type of company they work for (with company industry data)
- What they could be interested in (with data from their free trials, web page views, content downloads, and other tracked activity)
The goal is to be as personalised and relevant as possible.
You can achieve this with ubisend by segmenting users who have talked to your chatbots and contact information from connected marketing tools.
Using whatever data you have, the chatbot can proactively reach out to contacts via social media, email and other active channels. Automatically re-engaging them with offers, new products and perhaps time-limited deals.
And, of course, the chatbot will be updating contact records with any new information it has found out and automatically pulling stock levels and offers to help people buy.
